The task was to create two distinct transformative events—a forward-thinking conference followed by a lavish awards night—all within a tight three-hour window between the two themed events, at the same venue.

We set the tone with a forward-thinking theme for the Concessionaires Conference (CC), Navigating the Future: Navigating the Future: Innovation & Sustainability in Travel Retail. The experience revolved around four strategic pillars—Technology, Experience, Sustainability, and Adaptability—brought to life through:

• Motion-sensor games to represent tech-retail integration
• Curated message zones reinforcing MAHB’s future vision
• Personalised door gifts for that extra thoughtful touch
• A captivating opening act that fused tradition with innovation

As day turned to night, the venue was transformed into a floral wonderland inspired by the extravagance of Crazy Rich Asians for Concessionaires Awards Night (CAN). The theme—Crazy.Bold.Ambitious.—was more than just a vibe. It was a celebration of audacity and excellence, featuring:

• Lavish florals and luxurious set design
• 30-metre L-shaped LED tunnel immersing guests in dazzling visuals
• Custom perfume bar offering signature scents based on attendees’ personality
• Electrifying performance by The Shang Sisters, lighting up the hall with energy and elegance

The event achieved a successful attendance rate of nearly 80%. Additionally, it was recognised with the Stevie Awards Asia Pacific Bronze under the category of Award for Innovation in Business-to-Business Events. 

By merging innovation with celebration, the dual event set a new benchmark for travel retail events, through meaningful themes and touches that left a lasting impression on travel retail professionals.

This event adds to our growing portfolio with MAHB, including campaigns such as:

• Concessionaires Conference (CC) 2023 
• Concessionaires Conference (CC) & Concessionaires Awards Night (CAN) 2019
• Appreciation Night 2019