After Grab’s acquisition of Jaya Grocer, the mission was clear; drive customer engagement by allowing members to earn GrabRewards points on purchases. 

To grow the membership base from scratch, the campaign needed eye-catching visuals that clearly communicated the ease and value of earning GrabRewards points, while driving new sign-ups.

Heretix360 created a bold, high-impact visual identity featuring:

• Masthead – Clearly illustrating the Grab x Jaya Grocer link
• Mobile phone as the hero – Reinforcing the digital membership experience
• Groceries and coins – Symbolising rewards and savings
• Colour palette – Grab’s integration with Jaya Grocer’s signature red – ensuring strong brand association

To maximise visibility, we adapted the key visual across multiple touchpoints, including billboards, POSMs, merchandise, receipts, in-store displays, and digital platforms.

The launch of Jaya Grocer x GrabRewards also came with a new perk—fortnightly Members’ Specials. Heretix360 also crafted communication material that stands out, driving members to take advantage of exclusive bi-weekly deals.

• Scroll-stopping content for eDMs, social media, and digital panels
• Family-centric visuals set in grocery shopping scenes 
• Product-forward layout template to spotlight curated deals clearly and attractively

A visually compelling campaign that drove rapid sign-ups and established a powerful brand synergy that expanded market share through instant gratification.