To mark the first anniversary of the mall’s loyalty programme, Heretix360 launched a 10-day celebration packed with exclusive rewards and activities. The goal was to boost customer engagement, increase spending, and drive new sign-ups—all while creating a memorable experience.

Heretix360 transformed the concourse area into a blooming spectacle, inspired by Japan’s spring season. The 10-day roadshow wasn’t just about sign-ups—it was about delighting visitors with:

• Eye-catching visuals embracing the theme of ‘Blooming’
• Free balloons, cotton candy and popcorn to attract crowds
• A dedicated recruitment team to highlight membership perks

We brought the “Blooming” theme to life with a sensory-rich roadshow, and that led to 2,263 sign-ups in just 10 days!

The campaign was more than just a celebration—it became a loyalty movement.

Heretix360’s ongoing collaboration with Mitsui Outlet Park KLIA Sepang includes a series of successful events and campaigns designed to engage, excite, and convert. These include:

• Immortal Legends 2024: An e-Sports tournament that featured two popular games—Mobile Legends: Bang Bang (MLBB) and PUBG.
• Dance4Youth 2023: A 2-day dance competition for participants below 18 years old.