To mark the transformation of Sultan Azlan Shah Airport (LTSAS), Heretix360 orchestrated a full-scale launch event which was officiated by the Prime Minister of Malaysia, Dato’ Seri Anwar Ibrahim.

The goal was to spotlight MAHB’s commitment to better connectivity, enhanced passenger experiences, and thriving regional development. The event was crafted to reflect MAHB’s focus on progress and community inclusion—blending formal ceremony with meaningful symbolism.

Heretix360 reimagined the airport into a sleek, modern event space that embodied both innovation and community pride. Key highlights included:

• Bold Swiss-style visuals inspired by MAHB’s brand colours and aviation-themed geometry.
  
• A school marching band that set the tone with a vibrant, VIP-led entrance.
  
• A colourful cube installation featuring playful icons and airport upgrade highlights.
  
• An interactive LED cube activated by a palm scan countdown and cinematic video reveal.
  
• User-friendly wayfinding, with colour-coded zones and shuttle services for smooth guest navigation.

The launch functioned more like a community celebration than the regular, traditional officiation. The palm scan countdown, followed by a festive Raya-themed feast, brought warmth and energy to the occasion.

It was a memorable event that did more than showcase the airport’s upgrades—it reinforced MAHB’s role as a people-first organisation driving growth, connectivity, and regional pride.

This event adds to our growing portfolio with MAHB, including campaigns such as:

• Concessionaires Conference (CC) & Concessionaires Awards Night (CAN) 2024
• Concessionaires Conference (CC) 2023 
• Concessionaires Conference (CC) & Concessionaires Awards Night (CAN) 2019
• Appreciation Night 2019