With the Phased Liberalisation of Motor Tariffs, motorists are able to customise the premium/contribution of their motor vehicle based on driving behaviour and add-ons required. 

The real challenge is cutting through the complexity, and educating motorists on everything from buying a policy/certificate to understanding how driving behaviour impacts coverage, handling breakdowns, and making claims.

Enter Jom, Level Up—a uniquely Malaysian campaign designed to make motor insurance/takaful simple, engaging, and accessible. Think:

• Engaging content: Monthly social media content, interactive quizzes, and easy-to-digest articles on a dedicated microsite.
• Ot-to, the Mascot: Your friendly guide to navigating the insurance world. The name Ot-to was also selected because it sounds like “auto”, a fitting name for the motor industry!
• “Life’s Precious Moments” brand film: A powerful bilingual story that connected emotionally, showing why “Protection First” matters.
  Fun fact: P1-4M is inscribed onto Ot-to’s head, and it actually stands for “Protection First For Malaysians”.
• Industry experts + influencers: We teamed up with motor insurance/takaful experts and influencers to share insights via various interview formats, reinforcing trust and credibility.

Heretix360 achieved all goals and delivered key messages set by BNM. More importantly, we empowered Malaysian motorists to confidently navigate their motor insurance/takaful, making informed decisions for their safety and peace of mind.