Categories
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Concessionaires Conference (CC) & Concessionaires Awards Night (CAN) 2025
MAHB’s back-to-back event of the year arrived with a bigger bang. The brief was to deliver two events that speak to MAHB’s future-oriented outlook, while honoring its rich history and legacy.
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Appreciation Night 2025
MAHB operates on the foundations of pride, service, and excellence. Every success is thanks to its dedicated people. The Golden Gala concept transformed this appreciation into an elegant Oscars and Emmys-inspired…
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Sweep 100 – The Ultimate Supermarket Race
To deliver a high-impact member event that strengthens Jaya Grocer’s relationship with its community. The aim was to create a unique reward experience that reflects the brand’s commitment to thoughtful, meaningful…
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Licence to Win Shopping Campaign 2025
Building on last year’s strong start, MAHB’s signature Licence To Win shopping campaign returns with the aim of maintaining pace and further accelerating excitement around the shopping rewards programme.
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Concessionaires Conference (CC) & Concessionaires Awards Night (CAN) 2024
The task was to create two distinct transformative events—a forward-thinking conference followed by a lavish awards night—all within a tight three-hour window between the two themed events, at the same venue.
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Phased Liberalisation Consumer Education Programme (CEP) 2024 / 2025
With the Phased Liberalisation of Motor Tariffs, motorists are able to customise the premium/contribution of their motor vehicle based on driving behaviour and add-ons required. The real challenge is cutting through…
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Majlis Perasmian Penambahbaikan dan Penaiktarafan Lapangan Terbang Sultan Azlan Shah, Ipoh
Indulge at Malaysia Airports is the social media handle of the commercial division of Malaysia Airports Holdings Berhad. Malaysia Airports needed a comprehensive digital and social media PR strategy that aligned…
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Jaya Grocer x GrabRewards membership programme
Indulge at Malaysia Airports is the social media handle of the commercial division of Malaysia Airports Holdings Berhad. Malaysia Airports needed a comprehensive digital and social media PR strategy that aligned…
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Social Media Management – Indulge at Malaysia Airports
Indulge at Malaysia Airports is the social media handle of the commercial division of Malaysia Airports Holdings Berhad. Malaysia Airports needed a comprehensive digital and social media PR strategy that aligned…
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The expansion of Phase 3
With the launch of Phase 3, Mitsui Outlet Park KLIA Sepang wanted to produce brand videos that would effectively highlight the mall’s features, facilities, and services. Additionally, the task included creating…
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Menara Shell safety briefing video
In the high-risk Oil & Gas industry, Health, Safety, Security, and Environment (HSSE) protocols are paramount. Menara Shell needed a clear and accessible safety briefing that ensures all individuals are well-informed…
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Microliter System Video
Eppendorf sought to commemorate 60 years of Microliter systems with a two- to three-minute video. The brief called for a narrative that honours pioneering scientists while also inspiring the next generation…
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Eppendorf Regional Commercial Meeting APA 2022
This annual event brings together sales representatives and presenters from across Asia to exchange insights and tackle industry challenges. With COVID-19 restrictions in place, Eppendorf needed a fully virtual solution that…
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International Civil Aviation Negotiation (ICAN) Conference 2024
The ICAN 2024 conference, hosted by ICAO, serves as a pivotal annual platform for bilateral and multilateral air service negotiations among Member States. The goal was to craft a seamless and…
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Loyalty programme’s 1st anniversary
To mark the first anniversary of the mall’s loyalty programme, Heretix360 launched a 10-day celebration packed with exclusive rewards and activities. The goal was to boost customer engagement, increase spending, and…
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Brand playbook
MII needed a logo that wasn’t just updated, but a contemporary symbol of their forward momentum in a dynamic market. The goal was to create a visual language that speaks to…
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Licence to Win Shopping Campaign 2024
The Licence to Win shopping campaign set out to create buzz around MAHB’s shopping rewards programme, with a whopping RM1,000,000 shopping spree as the grand prize. MAHB needed to ignite excitement,…