Category: Campaign Management
Categories
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Licence to Win Shopping Campaign 2024
The Licence to Win shopping campaign set out to create buzz around MAHB’s shopping rewards programme, with a whopping RM1,000,000 shopping spree as the grand prize. MAHB needed to ignite excitement,…
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Phased Liberalisation Consumer Education Programme (CEP) 2024 / 2025
With the Phased Liberalisation of Motor Tariffs, motorists are able to customise the premium/contribution of their motor vehicle based on driving behaviour and add-ons required. The real challenge is cutting through…